3 Ways 3D Visualization Improves Property Marketing
by Nate Vickery on June 10, 2017

One of the things that served as the greatest obstacle to property marketing in the past was mostly of technical nature. Sure, you could see each and every room from different angles on the websites, but this is hardly the equivalent of seeing the place in person. This means that every time you saw a potentially promising property, you had to visit the actual site in order to look around. Needless to say, present-day technology somewhat makes up for this through the concept of 3D visualization. This allows you a much more life-like experience of property prospecting in the digital environment, and here are three ways in which it might just revolutionize real estate marketing.

1.      Giving a virtual tour

You see, it is highly improbable that you will find a place of your dreams on your first try. In order to find what you’re looking for, you need to inspect at least a couple of properties, which requires both effort and time. Let’s say, for example, that your target destination is an hour away. This means traveling for two hours in order to make a half-an-hour inspection. On the other hand, with a virtual tour, you would be just a click away from checking out any property. This means that you could inspect as many properties as you like in a matter of just a few hours. It would save you both the time and the money you’d otherwise spend on traveling to all the properties.

2.      Incredible customizability

One of the greatest benefits of the amazing 3d virtual tours and visualization for property developers is that it gives one an incredible degree of customizability. This means that you can safely walk around the place like you own it and change its furniture and layout with a simple click. If you don’t like the texture of the cushion in front of you, all you need to do in order to change it is click on it. Same goes for the color of the walls, the flooring solution and many other similar aspects.

This makes a 3D tour superior to the actual tours in many aspects. It also allows you a much higher degree of immersion, seeing how you won’t have to imagine what the place will look like once you move in and redecorate it. Needless to say, it probably won’t be long until this method becomes one of the most important didactic methods for new property developers.

3.      More immersion

Finally, last year we saw the publication of two amazing VR devices– Oculus Rift and HTC Vive. While at the time of their release their price was all but modest, they are currently finding their way to more and more households. It doesn’t take a genius to figure out how a virtual device coupled with 3D visualization gives one the absolute superior chance of immersion. In many aspects, you won’t even be able to tell the difference between the real tour and the one you can take behind your desk.

Overall, this combination of immersion and practicality is probably VR’s strongest winning trait in real estate marketing. We all know the effectiveness of video marketing and some experts are estimating that VR marketing is about to become even more potent.


These three are just a hint of all the exciting changes that real estate marketing will go through. We have all seen that some of the largest 3D printers are able to build an entire house in under a day. A building projected through such a tour and constructed with this Sci-Fi-like device can encourage an urban growth of an unprecedented rate. All in all, what a time to be alive!

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