What is your Construction Company's Brand?
Friday, July 14, 2006
Branding is a big buzz word in the world of marketing. It’s about putting the image of your company out there to let the world know who you are and what you do. The problem most general contractors have is they may think they’re selling themselves as one thing and the client may be buying for a completely different reason. Service professionals can sell their specialties, their extensive hours or availability, and they can even have a catchy slogan on their business cards. But what they don’t know is that a former client referred them because of their no-haggling, lowest-price estimates or because of their ability to remain calm when problems arise.
It’s a great idea to talk to new and past clients to find out why they hired you. Finding out could mean more than just answering your question – it could be your brand. Sure, it might mean getting new business cards and updating your website, but it could also mean steady and consistent work for your company. Letting prospective clients know what your best at is more than boasting. It’s letting them know how your company will help them achieve what they want.
It is also important to be consistent with your branding. Whatever your advantage over the competition is, you need to exploit it at every turn. The benefit you offer your clients needs to be on everything from your company trucks to the answering machine message. It will hammer home your brand and allow others to sing your praises to future customers.
It’s a great idea to talk to new and past clients to find out why they hired you. Finding out could mean more than just answering your question – it could be your brand. Sure, it might mean getting new business cards and updating your website, but it could also mean steady and consistent work for your company. Letting prospective clients know what your best at is more than boasting. It’s letting them know how your company will help them achieve what they want.
It is also important to be consistent with your branding. Whatever your advantage over the competition is, you need to exploit it at every turn. The benefit you offer your clients needs to be on everything from your company trucks to the answering machine message. It will hammer home your brand and allow others to sing your praises to future customers.
