Internet Leads and Construction Jobs
Monday, August 28, 2006
There's an interesting article on the Qualified Remodeler website about Internet Marketing and online referral services, written by Michael Carden. Here are some of the highlights:"Finding Internet Referal Sources
Many of you have asked how to get started in this new lead generating method. To start with, if you have an e-mail address, I cannot believe you have not been contacted by such a company. Perhaps you need to look a little more closely at some of the marketing e-mails you are receiving. Another method is (and I cannot believe I am saying this), "Google" it on an Internet search. I am sure you can find a number of companies that can assist you with your marketing and lead generation."
ConstructionDeal for example...
"Experience is the best teacher and also what most of us listen to when trying to learn a new method of operating our businesses. Let me share how Internet marketing and lead generation has changed over the last three years for one remodeling contractor.
Back in 2003, the number of calls/leads generated for this company was 22. The closure rate was 9.32 percent. The dollar volume was $27,350. Today, halfway through the year, the calls are at 56. The closure rate is 18.54 percent. The volume generated is $127,000. This does not include sidebar referrals from satisfied customers. To date, those numbers look like this: six calls, 50 percent closure and another $27,550 in sales and volume.
It does not take a rocket scientist to calculate what these numbers could convert to over an entire year. I know the good contractors are multiplying right now. Now continue to multiply these numbers by adding more than one, two or three sources or methods of generating additional leads. The contractor cited here, has three distinctly different Internet lead generating relationships developed at this point. Some are free, such as the local association Web site link to the company. Some are charging per lead for their service. Just so you know, the cost to date is $1,135.00. Personally, I would take these odds each and every time."
Keep in mind that $1135 would last you a long, long, long, long time on our service. Check out our Cost page here.
"Understand that this lead generation method, as with any other, takes time to develop. Do not expect these types of numbers immediately. The key is to realize that to turn your back to this method could create a major problem for your company in the coming years. Know who you want to market to, what type of job and customer with which you work best. Start now to provide a more fruitful future.
It does appear the Internet is not going to disappear anytime soon. If anything, it will continue to grow and refine its structure to appeal to even more potential customers for your company."
