Our Budget Survey Results
Wednesday, December 27, 2006
Over the last few weeks, we surveyed our network of service professionals about our budgets that we provide in the leads. We conducted phone interviews and asked the question about leaving the in the budgets in last week's Activity Update. We had been hearing from some contractors that they weren't happy with the budget information the jobs being posted on our site. Since our goal is helping you grow your business, we wanted to make sure we are giving you what you need to do that.
Here is what we discovered:
The results from our survey show that a large majority of our nationwide network likes having the budget information that is entered by the project owners. Over 90% want us to leave the Budget question on the project form.
Most said the budget was a good way to pre-qualify the lead. Many feel they could educate the project owner about the true cost of their project. The majority did not feel their budget was the project owner's final decision on what they would pay.
Over 75% said they would still call the project owner, even if they felt the budget was too low. The remaining companies said they would probably not contact them because they only are looking for the "high end" jobs. What those companies may not realize is that the customer may have a high-end job but does not want to promote (over the Internet) what they're willing to spend. How many people walk into a car dealership with their checkbook wide open announcing how much money they have to spend before they even find out what the cars cost?
As more people turn away from their phone book and turn to the Internet to find service professionals, we'll continue to market to them to help bring your company more business. The results from our survey show you like to have as much information as possible about those projects. So, we will continue to provide budgeting information. And we will continue to try to make the budgeting choices as accurate as possible for each category.
If you have any suggestions for our budgets, please let us know!
RELATED POSTS:
Love the Budget or Leave it Out?
Here is what we discovered:
The results from our survey show that a large majority of our nationwide network likes having the budget information that is entered by the project owners. Over 90% want us to leave the Budget question on the project form.
Most said the budget was a good way to pre-qualify the lead. Many feel they could educate the project owner about the true cost of their project. The majority did not feel their budget was the project owner's final decision on what they would pay.
Over 75% said they would still call the project owner, even if they felt the budget was too low. The remaining companies said they would probably not contact them because they only are looking for the "high end" jobs. What those companies may not realize is that the customer may have a high-end job but does not want to promote (over the Internet) what they're willing to spend. How many people walk into a car dealership with their checkbook wide open announcing how much money they have to spend before they even find out what the cars cost?
As more people turn away from their phone book and turn to the Internet to find service professionals, we'll continue to market to them to help bring your company more business. The results from our survey show you like to have as much information as possible about those projects. So, we will continue to provide budgeting information. And we will continue to try to make the budgeting choices as accurate as possible for each category.
If you have any suggestions for our budgets, please let us know!
RELATED POSTS:
Love the Budget or Leave it Out?
Labels: Budgets, Construction Deal
