The Best Form of Advertising for your Small Business?
Monday, January 29, 2007
When you want to get the word out about your company, you know you are going to have to advertise. It is what every business has to do - spend money for ads in the yellow pages, on the radio, in the newspaper, and online. It's a necessary evil.What you might not know is the best form of advertising is not something you can pay for. According to the company BIGresearch, most Americans are being influenced by word of mouth. Our new digital information age has made it easier for consumers to talk to more than just their friends and family. They can post reviews and opinions on websites, blogs, forums, and through emails, texting, online video, and more.
For your remodeling or repair business, this means your customers are able to not only talk about your company - it means that other consumers are listening. "91% of consumers regularly or occasionally seek advice about products and services before making a decision," according to eMarketer.com. You need to make sure that you're performing quality work, with quality products, and that your company continues to focus on customer service and taking care of your clients' needs.
Word of mouth is powerful and it can easily be passed to many with today's technology. It's worth more and works better than all the money you're spending on your ads, on your yard signs, or on your radio or newspaper listing. And there is not much you can do to control WOM. Be the best in your industry and you just might find more work than you know what to do with.Don't forget to bookmark this page as we'll continue to offer advice for contractors and other service professionals. Simply right-click on this link - Construction Deal Contractor Update - and click on "Bookmark this page" or "Add to Favorites", depending on your browser. Our goal is to help your company find job leads and expand your business!
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