Contractor Update

Your company logo is the curb appeal for your business. It's usually the first thing your customers see when they're introduced to your company. Your logo is not your brand, but it's part of the brand that tells customers who you are and what services you offer.

Logos work well for businesses that sell a tangible product because it enhances the product and adds value - the Mercedes Benz symbol, for example. But for companies that offer a service, it's harder to attach a notion of quality. This is why any company involved in remodeling, building, or repair work has a logo to demonstrate what they have to offer.

Do small and medium-sized businesses need a logo? Most large construction and remodeling companies, as well as franchised repair or maintenance firms, all have a logo. When potential clients see their logos, it symbolizes their service and represents the quality and reputation that comes with it. If you want clients to remember you, even if you're a one-man operation, it makes sense to incorporate a logo into all your marketing efforts.

Human beings are bombarded by advertising messages every day. They say the average consumer sees over 4,000 ads on daily basis. Do you think they'll remember Dave's Plumbing the next time they need your services? Most people can remember when there is a visual attached. The logo belongs every where you have your company name: on your trucks, business cards, invoices, contracts, yard signs, and more.

Here are 3 tips to make sure you design the best logo for your business:

• Be Memorable - something that shows what your company does in the same tone as all of your other marketing. It can be humorous or serious, colorful or muted, flashy or conservative. But it must be in tune with all other marketing, advertising, and correspondence for your business
• Be Readable - many times, a company will have a large, elaborate logo that looks great spread across their website and fills up the whole screen. But it must look just as good when it's condensed down on a business card. A simple design could be the best approach for your logo. It could be a tool, a truck, the roof of a house, or anything you feel symbolizes what your business offers your clients.
• Be Unique - the logo shouldn't be a copy of your competitor's logo. It should stand out from the crowd in order to be remembered as well as not to send any business your competitor's way.
  

If you do some research, you'll be able to find several companies online that will help design a quality logo for you. It can be a very inexpensive part of your marketing plan and it is a key component for any branding strategy. Shop around a few websites, look at examples of previous work and see if their style and sensibility on design matches your business.

Labels: Contractor Branding, Small Business Advice, Small Business Marketing