Saturday

 

Your Customers Are Changing

It's important to know who your future clients will be so that you can meet their needs. And the demographic of homeowners is rapidly changing in the U.S. Technology is going through major changes which means contractors and service professionals will need to keep up.

The Baby Boom generation is aging and moving into retirement years. It doesn't mean they won't want home repair or improvement, but their needs will be changing. The market will still be large but they may want to downsize, to add assisted living capabilities, and to add the latest technologies to make life easier.

The Gen Y population is more technological and many are very interested in green products, energy conservation, and healthy living. They're using the Internet to find professionals and are doing a lot of research online before calling for help. While they might be called more selfish, they are interested in the latest products, technology, and materials that require little maintenance and rare replacement to free up their time. And they don't want to spend very much for it.

Finally, it might not be a bad idea to start lessons in Spanish. According to the Washington Post, "Hispanics accounted for about half the growth in the U.S. population since 2000... the nation's largest minority group is increasing its presence even faster than in the previous decade."

The report also stated, "...Half are under age 27. By comparison, half of non-Hispanic whites are over 40." It will be very important to know how to market and sell to the Hispanic market. They are a major percentage of homeowners and will be looking for your services in the coming decade.

To keep up on the latest trends, bookmark this Contractor Update site and we'll continue to bring you news and information from around the country and from your neighborhood. If you need additional job leads, register - for free - with Construction Deal and we'll show you all the available jobs near you. If you're interested in any of them, you're more than welcome to subscribe to our service!

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