Contractors: No Job Too Small?
Tuesday, July 03, 2007
Have you ever received a call or an online lead and thought the job was too small for your company? For example, someone might want a small repair or a seemingly simply installation and it doesn't seem like it's worth the time or effort. While there will always some jobs that are just not for you, it would be a good idea to carefully consider every job.In the construction and remodeling industry, there is the habit of only looking at each individual job and nothing else. But it's important to look at client and not just the job. If a client needs your services once, there's a good chance the client will need you again. And again. If people trust a particular service provider once, they will go back to that company again and again. Repeat business is the life blood of any company.
If a potential client comes to you with a very small job and you perform with excellence, you could have a customer for life. Sure, the initial job won't be worth much, but consider that you have made a connection that will include the possibility of more work and referrals. It might have cost you a lot of money to reach the potential client with the small job. Why not turn that expense into a long term relationship instead of dismissing it immediately?
The initial sales call or visit to the site could lead to an opportunity to up-sell to the client. They may not know what they need or you may discover a more serious situation. It could even be a chance to sell a regular service or maintenance contract.
I see a lot of ads for service professionals that declare "No Job Too Small" and I firmly believe it's a great way of doing business. You don't know how many doors each new lead may open for your company.
RELATED POSTS:
Dealing with Tire Kickers
The ABC's of Closing
Maintaining Relationships with Your Clients
Not a Member of Construction Deal?
No matter what size job lead you're looking for, Construction Deal can help! If your company is not even registered with us - for free - you may be missing out on new job opportunities. Register your services, at no cost, to see how many leads we have in your categories and in your area.
If you like what you see? You can become a member for a very low cost. If not? You can continue to monitor your job lead account for as long as you want. REGISTER NOW!
Labels: Contractor Advice, Customer Service, Small Business Advice
