Contractors: Be Found - Internet Usage at Work is Up!
Friday, December 14, 2007
More and more of your potential clients are spending time online while they're at work. Almost a full workday, 7.8 hours per week, in fact. That comes out to 31 hours per 4-week month. It's increased 70% since 2001. *What Does this All Mean for Your Contracting Business?
A lot.
More and more people are searching for what they want online, and they're doing it while they are on the job.
Will they find your services while they are searching? They may be searching for a remodeler, plumber, landscaper, or architect by using any of the search engines. They might click on a Pay-per-Click ad but most look at the "natural" or "organic" search results.
How do you show up in the natural or organic search results? The search engines must consider you an "authority" that can provide the searcher with what they're looking for.
How Can ConstructionDeal.com Help My Company Show Up Naturally?
This brings us to a great advantage of listing your company in the ConstructionDeal.com Contractor Directory. Not only will our thousands of daily visitors be able to view your business on our Directory, your listing becomes part of what the popular search engines are looking for. For example, Google and Yahoo! both search our website every day and will discover your business name in our Directory. Even if you have your own website, it's not as popular or as heavily indexed as our site. If you look at your Directory listing, you'll see that we have put your business name within the URL address -- right after our website address. And it looks something like this:
www.ConstructionDeal.com/ company/XYZ_Contractor
Having your business name listed as part of our website gives your company more power when it comes to showing up in the major search engines. It's possible that, after a while, people may be searching online for your business and find your ConstructionDeal.com Contractor Directory listing before they find your own website. It's important to make sure you include lots of potent "keywords" in your company details page that describes what you do.
As more people are utilizing the Internet to find what they need, you want to do everything possible to make sure they can find your business.
Also, don't forget about our Priority Directory Listing Plan -- this puts your company's Business Card at the very top of the page. Very few search three or four pages down into ANY directory so you can make sure your listing gets seen first... this means more calls directly to you and more work. All for only $199 for six months.
* Source - eMarketer
Labels: Directory, Small Business Marketing
