Contractor Update

Last week, the entire coffee chain of Starbucks was closed for a three hour period. If you didn't hear about this, you're probably living under a rock. The official statement from the company was that they were going to be training their "baristas". Guess how much money they had to spend to get everybody and their mother discussing the fact that the company would be closed for a few hours?

Not much, if anything at all, would be the correct guess.

Now, guess how many news outlets, blogs, websites, and people were talking about Starbucks last week? Why... thousands upon thousands. Even I am discussing the company in this Update. All at no charge. It's absolute genius, if you ask me. Am I suggesting that it would matter if you announced that your business would be closing for a few hours next week? No. But you should think about the power of public relations. PR is the act of letting local news outlets (newspapers, radio, websites, etc.), other businesses, local associations, and all others about your business.

If you've got something newsworthy, like a hot promotion or a new coupon or even the fact that you're hiring or opening a new location.... all these things can be news. News can get people talking about you and your business. Sure, it helps to be a bit flashy or controversial, but if you've got a story to tell many may listen.

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