Contractor Update

Many lead referral companies give you a limited number of category choices. You can select DRYWALL, FLOORING or REMODELING. What if your business only handles Tree Removal Services and your only choice is to select LANDSCAPING?

At ConstructionDeal.com, we're doing things differently. And better than our competition... As a registered member, you can now go in to your account and select just the services you perform.

Our new process allows you to receive only the leads that you decide are right for you.

Here's How it Works:
Say your company only wants to get Hardwood Floor Refinishing leads...

Instead of signing up for our FLOORING category, you can check off the service "Hardwood Floor Refinishing". Or if your company installs ceilings, but doesn't repair or remove ceilings... you select only the "Ceiling Installation" service.

But, if you do want to receive all the ceiling or flooring leads, you can! You just check off all the services within that category.

You Talked. We Listened.
A lot of our contractors only do specific types of work and this is our way of making sure they only get the leads they need. Many contractors do various jobs, so we'll continue to meet those needs, too.

Steps to Update Your ConstructionDeal.com Account:
All you have to do is log in to your account, click on Preferences in the top left, and review your list of selected categories.

• In Preferences, you'll see your category list.
• Next to each category is the word Services.
• When you click on Services, a new page will show all your choices. Only select the Services your company performs.
• Then, click on Save.

Here is an example of what the Service choices look like (for Architects & Engineers):
Do this for each category you have chosen. This helps make sure you only receive leads that you want.

Let us know if you don't see your service listed! While we cannot accommodate every single type of business, we'll do what we can!

If you have questions, call Customer Service at 866-663-4711 (Mon.- Fri. 8am-5pm PST).

First and foremost, contractors in the remodeling, repair and building industry know their jobs. But do they know, or care to know, their clients? While it is very important you understand how to build, repair and renovate, I believe it's equally important to understand the people who pay you. Sure, you can get referrals and recommendations if they love you, or love your work. But there is more to it.

Clients have a lot of needs. It's possible many contractors don't care about them, but that could be a huge mistake. Every client's needs involve how you and your finished project are going to make them feel. With every meeting, before you begin a project, know your client wants to feel understood, listened to, and appreciated. These may seem like minor, insignificant, and useless concepts. But you may not realize that your clients mostly all buy products and services based on emotion. And they choose contractors based on trust (and not just price!) Intangibles based on trust and emotion are nearly impossible to quantify.

Consider that by getting to know your clients can do more than help you get the contract or gain valuable referrals. Listen, with interest, to what they tell you. Repeat it back to them to let them know you not only heard it but understand it. Share common experiences and stories to develop a quick rapport. Let them teach you what they know about their property. The reward for you? By gaining their trust, you will get great communication with almost every client throughout the whole job. If you can appeal to their emotional side without talking down to them, they will be more apt to expand their project and spend even more with you.

By getting to know your clients, you can have someone willing to talk comfortably with you and tell you what they want and not just need. You can get them to sign long-term maintenance contracts because they want you back on their property. You can avoid anger and disgruntlement when surprises and problems arise (and they arise on nearly every job.) You can get them to take chances with you and trust your judgment. You will, of course, also get those recommendations and referrals because they believe in you.

It does take time and it does take patience. But it can be the difference between a good and a great experience. And great can mean a whole lot more success and profit on each job that just good.

Think about a time you visited a doctor and it didn't go very well. Ever have a doctor, or dentist, who only had to hear about one or two symptoms and proceeded to cut you off as you wanted to go into greater detail? Because they had already figured out the problem? Even if they were right, they didn't promote trust.

And if they were wrong... Well, that's another story.

RELATED ARTICLES:
Contractors: Know Your Customers
Sales Advice: Be Part of the Solution
Overcoming Objections

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Labels: Sales Advice