The Value of Public Relations
Friday, March 07, 2008
Last week, the entire coffee chain of Starbucks was closed for a three hour period. If you didn't hear about this, you're probably living under a rock. The official statement from the company was that they were going to be training their "baristas". Guess how much money they had to spend to get everybody and their mother discussing the fact that the company would be closed for a few hours?Not much, if anything at all, would be the correct guess.
Now, guess how many news outlets, blogs, websites, and people were talking about Starbucks last week? Why... thousands upon thousands. Even I am discussing the company in this Update. All at no charge. It's absolute genius, if you ask me. Am I suggesting that it would matter if you announced that your business would be closing for a few hours next week? No. But you should think about the power of public relations. PR is the act of letting local news outlets (newspapers, radio, websites, etc.), other businesses, local associations, and all others about your business.
If you've got something newsworthy, like a hot promotion or a new coupon or even the fact that you're hiring or opening a new location.... all these things can be news. News can get people talking about you and your business. Sure, it helps to be a bit flashy or controversial, but if you've got a story to tell many may listen.
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Contractors - - Is Your Phone Ringing?
Monday, March 03, 2008
Depending on which news report you hear, read or watch -- the country is in the midst of a recession. Or, it is not. We could be heading for one or a recession might actually be diverted. Whatever shakes out, this much is true -- the housing market is in a prolonged slump.The normal business model used to suggest that when the housing market is down, and people are staying put, then the remodeling industry kicks in and does well. But not this time. Many are reporting the requests for anything but basic repairs and modest upgrades are down nationwide.
We, at ConstructionDeal.com, want to hear from our network of contractors - is your phone ringing? How is business? We'd like to report how things are going in your area. If you could, please email us and let us know if your business is doing worse, about the same, or even better in 2008. Email at marketing (at) constructiondeal (dot) com and let us know.
If you'd rather not email, you can leave a comment right here on your blog! Just click on "Comments" right at the bottom of this post.
Thanks in advance for participating.
