Contractor Update

Labels: Blog, blogger, Blogging, blogs, Construction Deal, ConstructionDeal.com, Marketing, Webinar

Sorry the long hiatus away from the Contractor Update. We've been incredibly busy here at ConstructionDeal.com. We've increased our marketing staff to help bring our contractors more construction jobs, remodeling jobs, drywall jobs... you name it, we're working on it.

And we've got a brand new look coming to our website starting in April. You might say our website has been... Under Construction.

Also, I wanted to address something. I've been noticing a problem with a few contractors and construction industry companies out there. You've all been joining Twitter, MySpace, FaceBook and some of you are even writing blogs hosted by Blogger, Wordpress and others.

I think that's great. You're marketing your companies and getting your names and faces out there for the world to see (and find you.) But writing a blog provides a lot of valuable "content" that search engines love to see on websites. Content, especially content that is regularly updated, is what attracts Google, Yahoo!, MSN, and all those other search engines to find your website and push you up in the rankings on their pages.

If you're high on those "organic" rankings for your site, it means people could find your company and your services... at no cost. Yes, free! No yellow pages ad, no paying for flyers, no... construction lead fees. Bad for me. Good for you.

So, instead of giving all your content to Google and Yahoo!, give all that credibility to your website. You can still use Blogger and Wordpress to host the blog, but put it on the FTP server (ask your hosting company) that you're using to host your company's website.

The same people who helped you set up your site can help you make sure your blog is also on your site, giving you lots of fresh and helpful content to boost your website up naturally. This blog, for example, is written using Google's Blogger. But you wouldn't know it because the blog URL (or, website address) is www.ConstructionDeal.com/ContractorBlog. But to the search engines, even Google, it looks like it's part of our website because it's hosted on our FTP server instead of on Google's servers.

Which means I get the credit for what I write and not Google. And you should to. Talk to your hosting company if you write a blog and it's not part of your website. You can transfer everything you've ever written over to it. And it's not hard at all.

Labels: Blogging, construction jobs, ConstructionDeal.com